ENDÜSTRİ 4.0 VE VERİMLİLİK: TÜRK BEYAZ EŞYA SEKTÖRÜNDE KEŞFEDİCİ DURUM ÇALIŞMASI

Amaç: Türk beyaz eşya sektörünün önde gelen iki ana üreticisi ve bu üreticilerin tedarikçisi konumundaki bir yan sanayi şirketi için Endüstri 4.0'ın durumunu, uygulama örneklerini, dönüşüm sürecinde elde edilen avantajları/karşılaşılan zorlukları ve Endüstri 4.0’ın verimliliğe etkisini ortaya koymak amaçlanmaktadır. Yöntem: Yin (2002, 2017) tarafından önerildiği şekliyle keşfedici durum çalışması yöntemi kullanılmıştır. Kanıtlar ise yarı-yapılandırılmış mülakatlar, doğrudan gözlemler ve şirketlere yönelik online belgelerden elde edilmiştir. Bulgular: Türk beyaz eşya sektörü şirketleri Endüstri 4.0 dönüşümü için çaba sergilemekte ve dönüşümü zorunluluk olarak algılamaktadır. Şirketler, Endüstri 4.0’a özel bütçe ayırmakta ve en çok veri toplama/analitiğine önem vermektedir. Yapılan yatırımların ise kısa vadede dahi verimliliğe etkisi olumlu olmuştur. Özgünlük: Mevcut makale, dünyanın en büyük ikinci beyaz eşya üreticisi ve Türkiye'nin en yenilikçi ve en yüksek dijital olgunluğa sahip sektörlerinden biri olan beyaz eşya sektöründe Endüstri 4.0’ın durumunu vaka analiziyle ortaya koyan ilk akademik çalışma niteliğindedir.

Anahtar Kelimeler:

Dördüncü Sanayi Devrimi, Endüstri 4.0, Sanayi 4.0, Beyaz Eşya, Durum Çalışması

INDUSTRY 4.0 AND PRODUCTIVITY: EXPLORATORY CASE STUDY IN TURKISH WHITE GOODS INDUSTRY

Purpose: It is aimed to reveal the status of Industry 4.0, its implementation examples, the advantages and challenges in the transformation process, and the effect of Industry 4.0 on productivity for two leading manufacturers and one of their suppliers operating in the Turkish white goods industry. Methodology: The exploratory case study method was used as suggested by Yin (2002, 2017). Evidence was obtained via semi-structured interviews, direct observations, and online documents regarding companies. Findings: Turkish white goods companies have made significant efforts in the transformation of Industry 4.0 and perceive the transformation as a must. Companies allocate a special budget for Industry 4.0 and attach great importance to data collection/analytics. The investments have a positive effect on productivity even in the short term. Originality: The current paper is the first academic work that unveils the status of Industry 4.0 in the white goods industry, which is the second-largest white goods manufacturer in the world and one of the most innovative and digitally mature sectors, through a case study.

Keywords:

Fourth Industrial Revolution, Industry 4.0, White Goods, Case Study,

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