SOSYAL MEDYADA KUSURSUZ HAYAT İLLÜZYONU: VLOGLAR VE GERÇEK HAYAT

İnternet ve sosyal medya kullanımı günümüzde hayatın ayrılmaz bir parçası haline gelmiştir. Birçok insan günün önemli bir bölümünü sosyal medyada geçirmektedir. Öte yandan, insanlar sosyal medyada genellikle hayatlarında her şey yolunda ve kusursuzmuş gibi paylaşım yapmaktadırlar. Nitel araştırma olarak tasarlanan bu çalışmanın amacı, sosyal medyada temsil edilen kusursuz yaşam imajını çalışma için seçilmiş vlog'lar üzerinden incelemektir. Bu amaçla, literatür taramasının ardından Youtube'da en çok abone olunan vloglar arasından 10 vlog hesabı seçilmiştir. Bu hesaplar fitness, güzellik, aile, yaşam tarzı ve seyahat kategorilerine göre analiz edilmiştir. Çalışmada, çalışmanın ana fikri ve araştırma problemleri ile uyumlu olacak şekilde, vloggerların kendilerini mutlu ve hayatlarından çok memnun olarak sundukları, hayatın problemli ve üzücü yönlerinden bahsetmedikleri görülmüştür.

Anahtar Kelimeler:

Sosyal medya, vloglar, kusursuz hayat, iletişim, gündelik hayat

THE ILLUSION OF FLAWLESS LIFE ON SOCIAL MEDIA: VLOGS AND REAL LIFE

Internet and social media use are an integral part of life today. Many people spend a significant part of their day on social media. However, people often post on social media as if everything is fine and flawless in their lives. The aim of this study, which is designed as a qualitative research, is to examine the flawless life image represented on social media through selected vlogs. With this aim, after the literature review, 10 vlog accounts were selected by random sampling among the most subscribed vlogs on YouTube. These accounts are analyzed according to the fitness, beauty, family, life style and travel categories. In the study, in line with the main idea of the study and research problems, it is seen that vloggers present themselves as happy and very satisfied with their lives and do not mention the problematic and sad aspects of life.

Keywords:

Social media, vlogs, flawless life, communication, everyday life,

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