Dış Politika Analizinde Yeni Bir Analiz Çerçevesi Olarak Kamu Diplomasisi

Bu araştırmada kamu diplomasisi, Dış Politika Analizi (DPA)’ne yeni bir analiz çerçevesi olarak sunulmaktadır. 21. yüzyıl küresel siyasetinde sadece diplomatik ilişkiler, jeopolitik ve güç faktörlerinin incelenmesi yetersiz kalmaktadır. Araştırma kamu diplomasisi; kamuoyu, sivil toplum, yumuşak güç ve diplomasi olarak dört ana kavram üzerinden inşa edilmiştir. Bu yaklaşım metodolojik olarak toplumsal değerleri, kültürleri ve devletlerin dış politikalarını yeni analiz aracı olarak değerlendirmiştir. Kamu diplomasisinin toplumsal aktörlere ve kamuoyuna öncelik vermesiyle klasik DPA’dan ayrıldığı, analiz düzeyi ile birimlerin devlet-toplum olarak birleşmesiyle de diplomasinin sosyalleştiği tezi ileri sürülmüştür. Yeni araç ve yöntemler getirmenin yanında, toplumsal-kültürel öğelerin de katılarak paradigmatik değişime yol açtığı savunulmuştur.

Anahtar Kelimeler:

Dış Politika Analizi, Kamu Diplomasisi, Yumuşak Güç, Kamuoyu, Sivil Toplum

PUBLIC DIPLOMACY: A NEW FRAMEWORK FOR FOREIGN POLICY ANALYSIS

This study introduces public diplomacy as a new framework for Foreign Policy Analysis (FPA). The conceptual framework of public diplomacy was built on four main concepts including public opinion, civil society, soft power and diplomacy. Methodologically, public diplomacy offers social values, cultures and foreign policies of states as a new analysis instrument. Ontologically, it is different from the conventional FPA as it gives priority to social actors and public opinion in foreign policy. Public diplomacy combines the level of analysis in conventional FPA and the unit of analysis to be state-individual (society) giving diplomacy a social aspect. Public diplomacy causes a paradigmatic change by including social-cultural elements in addition to bring new instruments and methods to the conventional field of foreign policy.

Keywords:

Foreign Policy Analysis, Public Diplomacy, Soft Power, Public Opinion, Civil Society,

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