THE RESPONSE OF THE ENTREPRENEURSHIP TO THE CHANGING BUSINESS ENVIRONMENT: STRATEGIC ENTREPRENEURSHIP

The basic aim of this study is to present relatively a new approach in management literature: strategic entrepreneurship (SE). In the study, the basic principles or knowledge of strategic entrepreneurship from the literature are presented and discussed. This study will create an opportunity to benefit from strategic entrepreneurship as a new perspective. Today, there is a rapid change in business life: this change re-quires new approaches to business. Strategic entrepreneurship is the response of entrepreneurs to the changing environment: it is the integration of entrepreneurship and strategic management and it is the process of implementing entrepreneurship with a strategic perspective. It is seeking for opportunities and benefiting from them in a strategic way for the purpose of sustained competitive advantage. Important dimensions of SE are: an entrepreneurial culture and entrepreneurial leadership, the strategic management of resources and applying the creativity to develop innovations. The domains of strategic entrepreneur-ship are: external network and alliances, resources and organizational learning, corporate venturing, and internationalization.

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