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Medyalararası Gündem Belirleme Çalışmalarında R Stüdyo Kullanımı: Rozelle-Campbell Taban Hizası ile Çapraz Gecikmeli Korelasyonun Bilişimleştirilmes

Günümüzde, büyük veri kümelerinin kullanımı ile birlikte çok uluslu ortamlarda tekrarlanabilir veşeffaf araştırmanın önemi artmıştır. Medyalararası gündem belirleme teorisini kullanan araştırmacılar,büyük veri ve sosyal medya verilerini kullanarak yaptıkları çalışmalarla da bu eğilimin gelişmesinietkilediler. Rozelle-Campbell formülü, bu alandaki araştırmacılar tarafından medya etkilerini veyönlerini araştırmak için yaygın olarak kullanılmaktadır. “R”, pek çok araştırmada kullanılmakta olan,genel amaçlı bir istatistiksel yazılım paketidir. Ücretsiz ve açık kaynaklı bir yazılım için lisanslanmıştır.Literatürde “R”ın tanıtılmasından kısa bir süre sonra, pek çok araştırmacı “R” ın genel kullanıma dairuygulama çalışmalarını yayınlamışlardır. Bu bilgilendirici makalede yazarlar, iletişim çalışmalarında R kullanacak olan araştırmacılar için birreferans oluşturmayı amaçlamışlardır. Birincil amaç, kullanıcılara kapsamlı ve yığın halindeki belgelerarasında gezinmek zorunda kalmadan, medyalararası gündem belirlemede kullanmak üzere R veR Stüdyo analizini nasıl yapabileceklerini göstermenin kolay bir yolunu sağlamaktır. Bu çalışmanındiğer bir amacı da karmaşık çapraz gecikmeli korelasyonlarda (eş zamanlı korelasyonlar, çaprazgecikmeli korelasyonlar ve otokorelasyonlar) ve Rozelle-Campbell Taban Hizası analizindeki analizbasamaklarını basitleştirmek ve azaltmaktır. Öte yandan, bu çalışma araştırmacılar için en uygunçözümü sunduğunu iddia eden bir çalışma olmamakla beraber, temel istatistik bilgisi olan iletişimcileriçin kolayca anlaşılabilir basit bir yaklaşım sağlamaya çalışmaktadır. “R” dilinin, araştırmalarınıyürütürken büyük verinin içinden gerekli veriyi elde etmeye ihtiyaç duyan araştırmacılar için özellikleyararlı olacağı öngörülmektedir. Ayrıca, bu makalede sunulan test edilmiş örnekler ve şablon kodları ilearaştırmacıların analitik yeteneklerinin geliştirilmesine katkıda bulunmak amaçlanmıştır. Bu çalışmada ilk olarak mevcut alan yazın taranmış, ardından daha önceden SPSS Yazılım Programıveya Microsoft Excel aracılığı ile analiz edilmiş olan dört farklı medyalararası gündem belirlemearaştırmasının sonuçları yeniden test edilmiştir. Önceki dört çalışmanın R ile tekrarı sonucundaelde edilen veri analizi, orijinal çalışmalarla % 100 eşleşmiştir. Sonuçlar, iletişim araştırmacılarınınilgili araştırmalarında, R Stüdyo kodlarını kullanarak medyalararası gündem belirleme analizleriniyapabileceklerini destekler niteliktedir.

Using R Studio in Intermedia Agenda-Setting Studies:Computerizing Cross-Lagged Correlation Using Rozelle-Campbell Baseline

Today, the importance of reproducible and transparent research has been increased along with the use of large data sets in a multinational environment. Researchers using intermedia agenda-setting theory have also affected this trend by conducting studies using big data and social media data. The RozelleCampbell formula is widely used by such researchers to investigate media effects and their direction.“R” is a general purpose statistical software package used in many fields of research. It is licensed for a free and an open-source software. There are many researchers have released applications for general use in “R” after they have been introduced into the literature. The authors have written this informative paper as a reference text for users of R in communication studies. Our primary purpose is to provide users an easy way to learn how to perform using R and R Studio analysis to use in intermedia agenda-setting, without having to navigate through the extensive, and excessive documentation. Another purpose of this study is to simplify and to reduce analyzing steps in complex cross-lagged correlations (synchronous correlations, cross-lagged correlations and autocorrelations) and Rozelle-Campbell Baseline analysis. On the other hand, neither do we claim to provide the most convenient solution for the researchers. We have tried to provide asimple approach which is easily understandable for those with an understanding of statistics. We anticipate that this tool “R” will be particularly useful for intermediate users, who need or want to conduct their studies when retrieving from the big data. In addition, this article will encourage researchers to improve their analytic abilities, by providing a brief manual and tested examples.Following the existing literature, this study re-tests the results of previous four intermedia agenda-settings studies, which had been previously analyzed by SPSS Software Program or Microsoft Excel. The present study’s data analysis 100% has matched with original studies. The results suggest that researchers can use this R Studio scripts to conduct their intermedia agenda-setting analysis
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  • Yayın Aralığı: Yılda 2 Sayı
  • Yayıncı: Marmara Üniversitesi
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Murat SEZGİN, Şakir GÜLER

Medyalararası Gündem Belirleme Çalışmalarında R Stüdyo Kullanımı: Rozelle-Campbell Taban Hizası ile Çapraz Gecikmeli Korelasyonun Bilişimleştirilmes

Özlem ALİKILIÇ, İnanç ALİKILIÇ