The purpose of this study was to evaluate the comsumption of concertrated fruit juice by household, and determine the socio-economic factors that affect the level of comsumption. For this purpose, data was collected from a survey of 225 households in Adana in February 1997. A Tobit model was used in the analysis to determine the effects of various socio-economic variables on consumption. It was con-cluded that four variables are significant on househod fruit juice purchase. These are: the mothers' status, household income, the number of teenagers in the household, and the mother's education level. Two of these factors were found to strongly influence com-sumption: the number of teenagers in the household (a positive effect) and the mother's level of education (negative effect).

The purpose of this study was to evaluate the comsumption of concertrated fruit juice by household, and determine the socio-economic factors that affect the level of comsumption. For this purpose, data was collected from a survey of 225 households in Adana in February 1997. A Tobit model was used in the analysis to determine the effects of various socio-economic variables on consumption. It was con-cluded that four variables are significant on househod fruit juice purchase. These are: the mothers' status, household income, the number of teenagers in the household, and the mother's education level. Two of these factors were found to strongly influence com-sumption: the number of teenagers in the household (a positive effect) and the mother's level of education (negative effect).