Turistlerin Alışveriş Davranışlarının Milliyetlere Göre Karşılaştırılması: Marmaris Esnaf Örneği

Türkiye sahip olduğu turizm çekicilikleri sayesinde farklı kültürlerin de turizm açısından cazibe merkezi olmuştur. Doğal ve kültürel özelikleri sebebiyle her kültüre ve her ekonomiye göre tatil imkanlarını bulunmaktadır. Turizm sektörü ekonomiye can veren sektörlerden biri haline gelmiştir. Özellikle alışveriş ve hediyelik ürün imkanlarının çeşitliliği, ekonomik hareketliliği arttıran güçlerden biridir. Bu çalışma, Türkiye’nin önemli turizm potansiyeline sahip olan Marmaris’te gerçekleştirilmiştir. Yapılan çalışmanın amacı, turistlerin alışveriş davranışlarında kültürlerarası bir karşılaştırma yaparak Marmaris esnafı açısından konuyu ele almaktır. Bu bağlamda yapılan çalışmaya uygun olarak esnafa yapılandırılmış görüşme uygulanmıştır. Elde edilen veriler içerik analizi yoluyla analiz edilmiş ve kültürlerarası farklılıklara ve ürün geliştirmeye yönelik önerilerde bulunulmuştur.

Comparison of Shopping Behaviors of Tourists According to Nationalities: The Case of Marmaris Tradesman

Thanks to tourism attractiveness of different cultures that Turkey has also been the center of attraction in terms of tourism. Due to its natural and cultural characteristics, there are holiday opportunities for every culture and every economy. Tourism sector has become one of the sectors that give life to the economy. Especially, the variety of shopping and gift products is one of the forces that increase economic mobility. This study was performed in Marmaris having significant tourism potential of Turkey. The aim of the study is to make an intercultural comparison of shopping behaviors of tourists and to deal with the issue of Marmaris tradesman. In this context, structured interview was applied to the artisans in accordance with the study. The data obtained were analyzed through content analysis and suggestions were made for intercultural differences and product development.

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