Zaina Mustafa Mahmoud HAMAD, Ugur YOZGAT

COMPETITIVE INTELLIGENCE: THE ENHANCING ROLE OF ORGANIZATIONAL LEARNING CAPABILITY

Performing a strong intelligence grants an organization a guarantee of long-term success. This paper investigates the enhancing effect of organizational learning capabilities on competitive intelligence at the commercial banks in Jordan. A sample within top and middle managements was used. Measurement instrument validity and model fit were assessed before testing hypotheses. This study emphasizes the role learning capability plays in enhancing intelligence. Key findings support importance of organizational context of learning facilitators within Jordanian banks and recommend banks to practice learning capabilities in order to introduce themselves as intelligent organizations.

Anahtar Kelimeler:

Organizational Learning Capability, Competitive Intelligence, Commercial Banks, Organizational Learning, Structural Equation Modeling

COMPETITIVE INTELLIGENCE: THE ENHANCING ROLE OF ORGANIZATIONAL LEARNING CAPABILITY

Keywords:

Organizational Learning Capability, Competitive Intelligence, Commercial Banks, Organizational Learning, Structural Equation Modeling,

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