Co-creation of Innovation Using the Potential of Web 2.0 Tools

In the paper there are discussed the opportunities for using Web 2.0 tools as communication solutions and platforms of cooperation with the client in the field of co-creation of innovation. There are presented the changes of the concept in the area of innovation, from closed to open innovation, and particularly the models emphasizing the role of users in creating innovation. There is also discussed the evolution of the solutions of communication with the client with the consi young people as co-creators of on-line innovation, identify the most frequently used channels of communication and, above all, present the evaluation of the application of Web 2.0 tools in the field of cooperation with the client

Keywords:

co-creation innovation co-creation, Web 2.0,

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