Türkiye’deki Büyük Beden Kadın Giyimindeki Problemleri Belirlemeye Yönelik Anket Çalışması

Obesity is one of the important issues in the World’s agenda. Similarly, in Turkey, obesity rate is gradually increasing and affecting people in many ways from health to clothing. In terms of clothing, despite increasing obesity rate, plus-size market has been underserved, and users have dissatisfactions in terms of overall shopping environment, size availability, design and garment fit. Thus, the main aim of this study was to determine the problems in plus-size women’s clothing through a survey study and to introduce design approaches considering innovative materials, technologies and construction techniques. In this context, customization tools, 3D body scanning, seamless garment technology, functional clothing and smart textiles were researched. 

Survey Study for Detection of Problems in Plus-Size Women’s Clothing in Turkey

Obezite Dünya gündemindeki önemli konulardan biridir. Benzer şekilde, Türkiye’de de obezite oranı artış göstermekte ve insanları sağlıktan giyime kadar birçok yönden etkilemektedir. Giyim açısından, obezite oranındaki artışa rağmen, büyük beden giyim pazarı yeterli hizmeti sunamamakta ve kullanıcılar genel alışveriş ortamı, kendilerine uygun bedenlerin olmaması, ürünün tasarımı ve vücuda uygunluğu açısından sorun yaşamaktadırlar. Buradan hareketle, bu çalışmanın temel amacı büyük beden kadın giyiminde karşılaşılan sorunları bir anket aracılığıyla belirlemek, yenilikçi malzemeleri, teknolojileri ve yapım tekniklerine yönelik tasarım yaklaşımlarını ele almaktır. Bu bağlamda, kişiselleştirme araçları, 3 boyutlu vücut tarama teknolojisi, dikişsiz giysi teknolojisi, fonksiyonel giysiler ve akıllı tekstiller araştırılmıştır.  

___

  • Ministry of Health of Turkey General Directorate of Primary Health Care (2010). Obesity Prevention and Control program of Turkey (2010-2014), Kuban Matbaacılık, Ankara.
  • World Health Organization (WHO), Obesity. www.who.int/topics/obesity/en/ (20.03.2016).
  • Yıldıran, F., (2006), Obezite Hastalarının Giyim Problemleri,Master Thesis, Selçuk University Department of Clothing Industry and Fashion Design Education.
  • ASTM International, (2004), D6960-04 Standard Table of Body Measurements Relating to Women’s Plus-size Figure Type, Sizes 14W–32W, ASTM Book of Standards www.astm.org/standards/D6960.htm (23.03.2017)
  • Ashdown, S. P., (2007), Sizing in Clothing: Developing Effective Sizing Systems for Ready-to-Wear Clothing, Woodhead Publishing, Cambridge.
  • Cihangir, E., (2002), Hazır Giyimde Ölçüler, ITKIB Teknik El Kitapları Serisi, İstanbul Tekstil ve Konfeksiyon İhracatçı Birlikleri Genel Sekreterliği, İstanbul.
  • Kaynak, M., (2005), Büyük Beden Tüketicisi Bayanların Büyük Beden Kıyafetlerden Ceket ve Pantolonda Karşılaştıkları Model ve Kalıp Kaynaklı Problemlere İlişkin Görüşlerinin İncelenmesi, Master Thesis, Gazi University Department of Clothing Industry and Fashion Design Education, Ankara.
  • Safa, S., (2007), Akdeniz Bölgesinde Yaşayan Büyük Beden Bayan Tüketicilerin Hazır Giyim Ürünlerinde Karşılaştıkları Problemler, Master Thesis, Gazi University Department of Clothing Industry and Fashion Design Education, Ankara.
  • NPD Group Reports, (2012), Size Matters to American Women, https://www.npd.com/wps/portal/npd/us/news/press-releases/pr_120910/ (23.03.2017).
  • IBIS World, (2016), Plus-Size Women’s Clothing Stores Market Research Report, http://www.ibisworld.com/industry/plus-size-womens-clothing-stores.html (23.03.2017).
  • Parker, P. M., (2010), The 2011-2016 World Outlook for Women’s Plus-size Clothing, Icon Group International Inc. www.icongroupline.com (10.11.2012).
  • http://dictionary.cambridge.org/dictionary/english/latent-demand (23.03.2017).
  • Alexander, M., Pisut, R. G., Ivanescu, A., (2011), Investigating Women’s Plus-size Body Measurements and Hip Shape Variation Based on Size USA Data, International Journal of Fashion Design, Technology and Education, 5 (1): 3-12.
  • Pisut, G., Connell, L. J., (2007), Fit Preferences of Female Consumers in the USA, Journal of Fashion Marketing and Management, 11(3): 366–379.
  • O’Brien, R., Shelton, W. C., (1941), Women’s Measurements for Garment and Pattern Construction. Miscellaneous Publication, Washington.
  • Czerniawski, A. M., (2015), Fashioning Fat: Inside Plus-Size Modeling, NYU Press, New York.
  • Christel, D. A., (2016), The Efficacy of Problem-based Learning of Plus-size Design in the Fashion Curriculum, International Journal of Fashion Design, Technology and Education, 9 (1): 1-8.
  • Mayo Clinic, Belly Fat in Women: Taking and Keeping It Off, http://www.mayoclinic.org/healthy-lifestyle/womens-health/in-depth/belly-fat/art-20045809 (15.06.2017).
  • Loker, S., Ashdown, S., Carnrite, E., (2008), Dress in the Third Dimension: Online Interactivity and Its New Horizons, Clothing and Textiles Research Journal, 26 (2): 164-176.
  • Dayık, M., Kodaloğlu, M., Güler, Ç., Sivrikaya, D., (2008), 3Boyutlu Vücut Tarama Sistemleri, Tekstil Teknolojileri Elektronik Dergisi, (3): 59-76.
  • Dikkaya, Ö. G., (2010), Innovative Clothing Design Through the Use of Advanced Textiles in Formation of Fashion Sportswear. Master Thesis, İzmir University of Economics, Design Studies MDes., İzmir.
  • O'Mahony, M., Braddock, S. E., (2002), Sportstech: Revolutionary Fabrics, Fashion and Design, Thames & Hudson Ltd., London.
Tekstil ve Mühendis-Cover
  • ISSN: 1300-7599
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 1987
  • Yayıncı: TMMOB Tekstil Mühendisleri Odası