Moda Giysilerin Yaygınlaştırılmasında Rol Yüklenen Tüketicilerin Bazı Özellikleri

Giyim insanzn temel ihtiya~larz~dan birisidir. Giyim gunumiizde bir moda gosterisi haline gelmistir. Moda giysileri ilk kez kullanan, bir oncii kitle vardzr. Bu oncu kitlenin ozelliklerini ortaya pkarmak amaczyla bu ara~tzrma planlanmz~ ve yurutiilrnii.gur. Boylece uretici ue pnzarlama sektoriine yararlz bilgiler sunulmaya ~alz~zlmz~

SOME FEATURES OF THE CONSUMERS WHO ACT AS TO POPULARISE FASHION CLOTHES

Dressing is one of the basic needs of human beings. However, nowadays it has become a fashion show There are some people who pioneers new fashion cloths. This study was planned and carried out to determine the features of this leadinggroup ofpeople. Thus, some useful information is provided for the manufacturing and marketing sectors of textiles.