Canan SARICAM, Fatma KALAOGLU, Seçkin POLAT

HAZIR GİYİM SEKTÖRÜ SENARYOLARI İÇİN AKTÖR İLİŞKİLERİNİN MACTOR YÖNTEMİYLE İNCELENMESİ

Mevcut rekabetçi koşullarda Türk hazır giyim sektörü için doğru stratejilerin geliştirilmesinde geleceğin doğru bir şekilde tahmin edilmesi; bunun için de sektörde etkili aktörlerin olası durumlara karşı tutum ve davranışla-rının analiz edilmesi önemlidir. Bu çalışmada Türk hazır giyim sektöründe aktör etkilerinin incelenmesi konu alın-mış ve Godet’in senaryo planlama yönteminde bir alt modül olan Mactor (Anlaşma ve Çatışmalar Matrisi: Taktikler, Hedefler ve Öneriler) yöntemi ile aktör davranışları analiz edilmiştir. Analizlerin sonucunda, hazır giyim endüstri-sinde gelecekte iki aktör grubunun etkin olacağı ve grup içinde aktörlerin benzer tutum ve davranışlar içinde olacağı ortaya çıkmıştır. Bir grup aktör farklılaşma yoluyla kendine yer edinme, diğer aktör grubu ise düşük maliyetli üreti-mi devam ettirme düşüncesindedir.

Anahtar Kelimeler:

Godet Senaryo Planlama Yöntemi, Hazır Giyim, Aktör İlişkileri, Mactor

ANALYZING ACTORS' RELATION FOR APPAREL INDUSTRY SCENARIOS USING MACTOR METHOD

It is very important to analyze the attitude and behavior of the actors toward to possible events in order to forecast the future realistically and to realize accurate strategies for Turkish apparel industry in today’s competitive environment. In this study, the impacts of the actors in developing future scenarios for Turkish apparel industry, were analyzed using the Mactor (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) method, which is the sub-module of Godet’s scenario planning method. At the end of the analysis, two different actor groups were revealed that similar attitudes and behaviors will be influential on the apparel industry. While one actor group will play a role by differentiating themselves; the other actor group has the tendency of continuing to produce low priced goods.

Keywords:

Godet’s scenario method, Apparel Industry, Actors’ Relations, Mactor.,

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