Endüstri Tasarımında Karşılama Kavramı

Karşılama, iletişimsel algılara dayandırılan ve tasarım alanında kullanılan bir kavram aracı olarak kabul edilir. Bu bağlamda, aslında ürünle kullanıcısı veya onu algılamak üzere bakan kişinin arasındaki iletişimi sağlayan bileşenleri yansıtan bir düzlem oluşur. Temsil düzlemi olarak da adlandırabileceğimiz bu düzlem içinde, ideal etkileşim bileşenleri kadar algılamaya yönelik bazı özelliklerin de bilinçli ya da bilinçaltısal olarak kullanılması, karşılamayı sağlayacak temel unsurların başında gelmektedir. Ürünler, onlara yüklenebilecek çeşitli anlamların taşıyıcısı olarak karşımıza çıkmaktadırlar.

Anahtar Kelimeler:

Anlambilim, Eğretileme, Endüstriyel Tasarım, Göstergebilim, Karşılama (Elverme, Sağlarlık -Yerine Getirme Kavramı), Örnekçe

Affordance Concept in Industrial Design

The intention of affordance concept in design lies not in expressing the design intent in particular, but constructing the physical, emotional and cognitive actions required in the user-product interaction. The development of affordance concept in design practice is by far not yet matured, and the differentiation between affordance and symbolic meaning of designed artifacts is not clear. All in all, affordances have all sorts of perceived properties that may or even may not exist. They have suggestions or clues about how to use these properties which can be dependent on experience, knowledge, culture of the users and can also make an action easy or difficult for them as well.

Keywords:

Semantics, Metaphor, Industrial Design, Semiotic, Affordance, Paradigm,

PDF

___

Akerson, F. E. 2005. Göstergebilime Giriﬂ. stanbul: Multilingual Yabanc Dil Yaynlar.
Archer, B. 1973. The Need for Design Education. ngiltere: Royal College of Art Yayn.
Arnheim, R. 1967. Toward a Psychology of Art: Collected Essays. Berkeley - Los Angeles: University of California.
Bayrakç›, O. 1994. Endüstri Ürünlerinde Biçim Gelene¤inin Oluﬂum Sürecinde Ürün-Biçimi De¤iﬂimlerinin Yaps. Yap Dergisi. Haziran Say:151
Bayrakç, O. 2004. Tasar›mda letiﬂimsel Modeller. stanbul Mimar Sinan Üniversitesi Yaynlar.
Bloch, E. 1995. The Principle of Hope. Cambridge Mass.: MIT Press.
Djajadiningrat J.P. 1998. Gibson’s Theory of Affordances: A Framework for Design, in Cubby: What You See Is Where You Act--Interlacing the display and manipulation spaces. Bölüm 3. PhD Thesis, Delft Üniversitesi.
Gibson, J. J., Kaplan, G. A. 1969. The Change From Visible to Invisible: A Study of Optical Transitions. Perception & Psychophysics 5(2) s: 113-116.
Gibson, J. J. 1979. The Ecological Approach to Visual Perception. Boston: Houghton Mifflin S:232.
Jones, J.C. 1970. Design Methods and Technology: Seeds of Human Futures. New York: Wiley-Interscience.
Koffka, K., 1935. Principles of Gestalt Psychology. New York: Harcourt, Brace & World.
Krampen M. 1995. Semiotics in Architecture and Industrial/Product Design. The Idea of Design: Design Issues, V. Margolin & R. Buchanan (Ed.), s: 89-103. MIT Press.
Krippendorff, K. 1984. (Ed.) Product Semantics: Exploring the Symbolic Qualities of Form. Innovation. vol 3 no.
Krippendorff, K. 1995. On the Essential Contexts of Artifacts or on the Proposition that “Design Is Making Sense (of Things)”, The Idea of Design: A Design Issues, V. Margolin & R. Buchanan (Ed.). MIT Press, s: 156-184.
Monö, R. 1997. Design for Product Understanding. Sweden: Liber AB.
Norman, D.A. 1986. Cognitive engineering. In D. A. Norman & S. W. Draper (Eds.), User Entered System Design: New Perspectives on HumanComputer Interaction. (pp. 31-61).
Norman, D.A. 1988a. The Design of Everyday Things. New York: Doubleday. s:9.
Norman, D.A. 1988b. The Psychology of Everyday Things. New York: Basic Books. S: 87-92
Norman, D.A. 1999a. Affordances, Conventions, and Design. Interactions. 38-42.
Peirce, S. 1998. The Essential Peirce. Volume 2. Eds. Peirce edition Project. Bloomington I.N.: Indiana University Pres.
Vakeva, S. 1990. (Ed). Product Semantics '89. Proceedings From the Products Semantics '89 Conference, 16-19 May 1989 at the University of Industrial Arts. UIAH. Helsinki.
Veryzer, R. W. 1997. Measuring Consumer Perceptions in the Product Development Process. Design Management Journal. Spring, vol. 8, no. 2, s:66-71.
You H, You M, Chen K., 2001. Affordances in Objects: A Primary Study on the Formal Description of Affordance for Product. Bulletin of 5th Asian Design Conference: International Symposium on Design Science. Seoul, Oct.11~13, 2001.

ISSN: 1302-2636
Başlangıç: 1999
Yayıncı: Mimar Sinan Güzel Sanatlar Üniversitesi

Arşiv