İŞLETME STRATEJİK YÖNETİM ALAN BİLGİSİ İNŞASINDA ÖNCÜ KİŞİ BİYOGRAFİLERİ: YENİDEN OKUMA VE YENİDEN YAZMA UYGULAMASI

Yazında işletme stratejik yönetim alan bilgisinin inşasında akademik ve pratik kişiler görece vurgulanır. Genellikle teorik bilgi olarak 1960’larda A. Chardler’in “Strateji ve Yapı” kitabı önemsenir. Ancak alan bilgisi cesameti ve evrimi karşısında, daha önce bulunan bilgilerin, deneyimlerin ve kişilerin ele alınması gerekli gözükmektedir. Bu makale, sanayi devrimi ile ifade edilmesi gereken işletme stratejik yönetim alan bilgisinin inşasında öncü üç akademik kişi ile üç pratik kişi biyografisini (öğretici metinleri) önceleme ve bu biyografileri yeniden okuma ve yazma girişimidir. Bu girişim ile iki amaç güdülmüştür: Birinci olarak bu alanda sözü edilmesi gereken öncü kişilerin biyografilerini yeniden okumak ve yazmak konusunda kuramsal bir yaklaşım geliştirmek. İkinci olarak yazında biyografik yorumlama yöntemi ile palimpsest yazım tekniğinin uygulama olanağını araştırmak. Böylece yazılı biyografilerin izinde, alan bilgisini ve etkisini bir yöntembilim çerçevesinde kavramsal/kuramsal olarak tartışmak hedeflenmiştir.

Anahtar Kelimeler:

Stratejik Yönetim, Biyografi, Biyografik Yorumlama Yöntemi, Palimpsest Yazım Tekniği.

THE BIOGRAPHIES OF LEADING PERSON IN CONSTRUCTION OF FIELD KNOWLEDGE IN BUSINESS STRATEGIC MANAGEMENT: RE-READ AND RE-WRITE ATTEMPT

In the literature, academic and practical persons in the construction of strategic management field knowledge are emphasized relatively. Generally, theoretical knowledge was given to A. Chardler’s book “Strategy and Structure” in the 1960s. However, in the against of the greatness and evolution of field knowledge, it seems necessary to deal with the knowledge, experience and people found earlier. This article is an attempt to prioritize the biography (instructional texts) of three leading academic and three practical people in the construction of strategic management field knowledge, which must be expressed by the industrial revolution, and attempt to re-read and re-write these. Two goals were pursued by this attempt: Firstly, to develop a theoretical approach to re-read and re-write the biographies of the leading people to be mentioned in this field. Secondly, to investigate the possibility of application of palimpsest writing technique with biographical interpretation method in literature. Thus, in the traces of written biographies, it is aimed to discuss conceptually/theoretically the field knowledge and its effect within the framework of a methodology.

Keywords:

Strategic Management, Biography, Biographical İnterpretation Method, Palimpsest Writing Technique,

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