MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES
Increasing competition in many economies in the world brings back new strategy seekings. Sometimes these seekings cause “aggressive” or suicidal” applications. Since these applications negatively affect competition, legal arrangements about these subjects have been made with competition law in Turkey as in many countries. In this study the relationship between marketing and competition law was investigated by analyzing the decisions of Turkish Competition Authority. At the same time Turkish Competition Law is explained for marketing decision makers of firms and also marketing academicians. All the decisions from the Authority’s foundation date are analysed. The analysis has been made by Nvio package program. Findings of this study are; There is an important relationship between marketing and antitrust law, marketing strategies play an important role in Turkish Competition Authority’s decisions, decision makers in marketing should be aware of the regulations of competition law while they are giving important strategical decisions.
Anahtar Kelimeler:
Marketing, Marketing Strategies, Turkish Competition Authority, Turkish Competition Law, Content Analysis
MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES
Increasing competition in many economies in the world brings back new strategy seekings. Sometimes these seekings cause “aggressive” or suicidal” applications. Since these applications negatively affect competition, legal arrangements about these subjects have been made with competition law in Turkey as in many countries. In this study the relationship between marketing and competition law was investigated by analyzing the decisions of Turkish Competition Authority. At the same time Turkish Competition Law is explained for marketing decision makers of firms and also marketing academicians. All the decisions from the Authority’s foundation date are analysed. The analysis has been made by Nvio package program. Findings of this study are; There is an important relationship between marketing and antitrust law, marketing strategies play an important role in Turkish Competition Authority’s decisions, decision makers in marketing should be aware of the regulations of competition law while they are giving important strategical decisions.
Keywords:
Marketing, Marketing Strategies, Turkish Competition Authority, Turkish Competition Law, Content Analysis,
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- Başlangıç: 2009
- Yayıncı: Cevdet Emin EKİNCİ
Sayıdaki Diğer Makaleler
TÜKETİCİLERİN DIŞARIDA YEMEK YEME NEDENLERİNE İLİŞKİN BİR DEĞERLENDİRME
FİLİZ GÜMÜŞ DÖNMEZ, AYDAN BEKAR
PARÇALANMIŞ AİLELERDE YOKSULLUK VE SOSYAL DIŞLANMA: ELAZIĞ ÖRNEĞİ
MARKETING AND COMPETITION LAW: IN THE PERSPECTIVE OF TURKISH COMPETITION AUTHORITY CASES
NÜFUS POLİTİKALARI VE ÇİN, FRANSA VE TÜRKİYE ÖRNEKLERİNİN DEĞERLENDİRİLMESİ