Hümeyra DOĞRU DAŞTAN, Burcu Selin YILMAZ

Temalı Parklarda Aşırı Kalabalıklaşmanın Deneyimsel Sonuçları

Ulaşım ve iletişim teknolojilerindeki hızlı gelişmelerin etkisiyle artan turizm hareketliliğinin bir sonucu olan aşırı kalabalıklaşma temalı parklar açısından ziyaretçi deneyimini olumsuz etkileyen önemli bir sorun olarak öne çıkmaktadır. Bu çalışma, nitel araştırma yöntemi uygulanarak kalabalığın temalı park ziyaretleri bağlamındaki sonuçlarını bütüncül bir bakış açısıyla ortaya koymayı amaçlamaktadır. Veriler, görüşme tekniği türlerinden yarı yapılandırılmış görüşme tekniği ile elde edilmiştir. Florida’daki temalı parkları ziyaret eden 35 katılımcıdan elde edilen veriler NVivo programı yardımıyla içerik analizine tabi tutulmuştur. Aşırı kalabalıklaşmanın temalı park ziyaretleri bağlamındaki sonuçları deneyimsel sonuçlar, güvenlik ve emniyetle ilgili sonuçlar, sosyal sonuçlar ve hareketlilik ve yetenekle ilgili sonuçlar olmak üzere dört ana tema altında toplanmaktadır. Araştırma, temalı parklarda kalabalıklaşmanın deneyime etkisini bütüncül olarak ele alan ilk nitel araştırma olarak önemli teorik katkılar sunarken, sektör temsilcileri için de uygulamaya yönelik öneriler içermektedir.

Anahtar Kelimeler:

Aşırı kalabalıklaşma, Kalabalık algısı, Temalı parklar, Ziyaretçi deneyimi, Sosyal sürdürülebilirlik

Experiential Consequences of Overcrowding in Theme Parks

As a result of increased international tourism arrivals stemmed from rapid improvements in transportation and communication technologies, overcrowding has been one of the most important issues affecting visitor satisfaction for theme parks. This study aims to explore the outcomes of overcrowding in the scope of theme parks with a holistic view by adopting qualitative method. Data was gathered with semi-structured interviews from 35 participants who visited theme parks located in Florida. Data was subjected to content analysis with NVivo software. The outcomes of overcrowding in theme park settings were categorized under four themes – namely, experiential outcomes, safety-related outcomes, social outcomes and capability-related outcomes. The study provides theoretical contributions since it is the first qualitative study examining the effect of overcrowding on theme park experience holistically and offers practical suggestions for sector representatives.

Keywords:

Overcrowding, Perceived crowding, Theme parks, Visitor experience, Social sustainability,

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