Çevre Endişesi, Çevresel Fedakârlık, Normlar ve Yer Tutumunun Çevre Dostu Davranışa Etkisi: Kapadokya/Göreme Milli Parkı Örneği

Doğal destinasyonlarda yapılan rekreatif faaliyetler çevresel sorunları ve çevre sorunlarını azaltma çabalarını etkileyebilmektedir. Özellikle bireylerin farklı değerlere ve kaynaklara sahip alanlara ziyaretleri, kişinin hem kendisi hakkındaki görüşlerini hem de dünyaya bakış açısını etkilemektedir. Bu durum bireylerin davranışlarında da görülebilmektedir. Çalışmanın evrenini, Göreme Milli Parkına gelen ve sıcak hava balon etkinliğine katılan rekreasyoncular oluşturmaktadır. Bu çalışmanın örneklemini Kapadokya/ Göreme Milli Park’ına gelen ve sıcak hava balonuna binen rekreasyoncular (n=386) oluşturmaktadır. Çalışmada rekreasyoncuların çevre endişeleri, çevresel fedakârlıkları, sübjektif ve kişisel normları ve yer tutumu algıları ile çevre dostu davranışları ve çevreci satın alma davranışları arasındaki ilişkiler incelenmiştir. Araştırma hipotezlerini test etmek için Kısmi En Küçük Kareler Yapısal Eşitlik Modeli (PLS-SEM) kullanılmıştır. Bulgular, rekreasyoncuların sübjektif normları ve çevresel fedakârlıklarının çevre dostu davranışı önemli ölçüde etkilediğini göstermiştir. Ayrıca, rekreasyoncuların çevreci satın alma davranışlarının önemli bir bölümünü, günlük yaşamlarındaki çevre dostu davranışları açıklayabilmektedir.

Anahtar Kelimeler:

Çevre endişesi, Çevresel Fedakârlık, Normlar, Yer Tutumu, Çevre Dostu Davranış, Çevreci Satın Alma Davranışı

Effects of Norms, Place Attachment, Environmental Concerns and Altruism on Environment Friendly Behavior and Purchasing: The Case of Cappadocia/Goreme National Park

Recreational activities in natural destinations can affect environmental and environmental efforts. Especially the visits of individuals to areas with different values and resources may affect the individual's view of herself and her view of the world.This can be seen in the behavior of individuals. The population of the study is the recreators who came to Göreme National Park and participated in the hot air balloon event. The study was applied to the recreationists (n:386) who visits Cappadocia / Göreme National Park and experiences a hotair balloon riding. In this study, the relationship between recreation concerns, environmental sacrifices, subjective - individual norms, perception of place attitude and environment-friendly behaviors, environmental purchasing behaviors were examined. Partial Least Squares Structural Equation Model (PLS-SEM) was used to test the research hypotheses.The findings showed that the subjective norms and environmental sacrifices of recreators significantly affect environmentally friendly behavior. In addition, a significant portion of the recreational purchasing behavior of recreators can explain environmentally friendly behaviors in their daily lives.

Keywords:

Environmental concerns, environmental altruism, norms, place attachment, environmentfriendly behavior, environment-friendly purchasing,

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