Sosyal Medya Çağında Çerçeveleme Teorisi

Geleneksel medyanın büyük ölçüde internet ortamına taşınmasıyla birlikte, sosyal medyanın farklı platformlarının (özellikle Twitter ve Facebook olmak üzere) farklı özellikleriyle birlikte hibrit/melez bir medya sistemi oluşturmuştur. Çerçeveleme Teorisi ve çerçeve analizi, kitle iletişim araştırmalarındaki işlevselliğini ve yaygınlığını yeni medya çağında geliştirmeye devam etmektedir. Özellikle Twitter ve Facebook’un yeni medya sisteminin bütünleştirici iletişim ekseni olarak kullanılması çerçeveleme mekanizmalarının aktif olarak kullanılmasını yaygınlaştırmıştır. Çerçeveleme ve sosyal medya literatüründeki güncel tartışmaları inceleyen çalışmamız, hem sosyal medyanın sahip olduğu farklı çerçeveleme dinamiklerine dikkat çekmekte, hem de kitlesel iletişimin, kişiler arası iletişimden kazandığı bazı özellikleri de kullanarak sanal toplulukların hızlı oluşum ve etkileşim (tartışma) süreçlerinde nasıl kullanıldığına dikkat çekmektedir. Bu nedenle, gerek toplumsal hareketlerin, gerekse siyasal ve toplumsal iletişim süreçlerinin incelenmesinde çerçeve analizi eskisinden daha büyük bir potansiyel sunmaktadır.

Anahtar Kelimeler:

Çerçeve Analizi, Sosyal Medya, Kitle İletişim, Sanal Topluluklar

Framing Theory in the Age of Social Media

The Internet age has converged various traditional mainstream media institutions as well alternative media platforms together into a hybrid media system with the New Media system that includes alternative media like social media, in particular Twitter and Facebook. Framing Theory and frame analysis has been found functional and suitable for researching complex social media communications and also the interplay of the social media with mainstream traditional media. We reviewed the literature of framing analysis in relation to social media, virtual communities and social movements to present a brief overview of the practical and theoretical potentials of frame analysis and also the particularities and problems that arose in regard to the dynamic nature of social media. As a result, frame analysis presents an even broader potential for the research of dynamic communication processes in the fast lives of virtual communities and the vast effects of online interaction of social, political, commercial institutions.

Keywords:

Frame Analysis, Social Media, Mass Media, Virtual Communities.,

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