___

• Abeza, G., O’Reilly, N., Seguin, B., & Nzindukiyimana, O. (2017). Social media as a relationship marketing tool in professional sport: A netnographical exploration. International Journal of Sport Communication, 10(3), 325-358.
• Addeo, F., Paoli, A. D., Esposito, M., & Bolcato, M. Y. (2019). Doing social research on online communities: The benefits of netnography. Athens Journal of Social Sciences, 7(1), 9-38.
• Ahuja, V., & Alavi, S. (2018). Using Facebook as a digital tool for developing trust amongst consumers using netnography and social media analytics: A study of Jet Airways. Journal of Relationship Marketing, 17(3), 171-187.
• Aleem, A. K., & Loureiro, S. M. (2021). Luxury brands on Instagram: A netnographic approach. Fashion, Design & Marketing Management in the Digital Environment (pp. 432-444). Seoul: 2021 GFMC/KSMS International Conference.
• Ayhan, B., & Demir, Y. (2022). Systematic sexism: Women’s sports news in a circle of gatekeepers and users on Twitter. Communication & Sport, 0(0), 1-23. DOI: 10.1177/21674795221147644.
• Bartl, M., Kannan, V., & Stockinger, H. (2016). A review and analysis of literature on netnography research. International Journal of Technology Marketing, 11(2), 165-196.
• Belk, R. W., & Kozinets, R. V. (2017). Videography and netnography. In K. Kubacki & S. Rundle-Thiele (Eds.), Formative research in social marketing: innovative methods to gain consumer insights (pp. 265–281). Springer.
• Bowler Jr, G. M. (2010). Netnography: A method specifically designed to study cultures and communities online. The Qualitative Report, 15(5), 1270.
• Burgess, J. (2023). Utilizing non-participatory netnography to explore consumer reactions to narrative brands. Sage Research Methods: Business. içinde Sage. doi:10.4135/9781529622973
• Coombes, P. H., & Jones, S. (2020). Toward auto-netnography in consumer studies. International Journal of Market Research, 62(6), 658-665.
• Costello, L., McDermott, M. L., & Wallace, R. (2017). Netnography: Range of practices, misperceptions, and missed opportunities. International Journal of Qualitative Methods, 16(1), 1-12.
• Demir, Y., & Ayhan, B. (2022). Being a female sports journalist on Twitter: Online harassment, sexualization, and hegemony. International Journal of Sport Communication, 15(3), 207-217.
• Dutta, A., & Sharma, A. (2023). Netnography and Instagram community: An empirical study. Business Information Review, 40(1). doi:10.1177/02663821231157501
• Duval, G. (2022). The social space, language, and art of inferences on Instagram: A netnographic study. University of Ottawa.
• Fatimah, S., Chusnainy, M., Khumairo, F., Mariana, S. D. H., & Hermawan, S. (2021). Netnography: Gojek marketing strategy analysis through Youtube social media. Media Ekonomi Dan Manajemen, 36(1).
• Fenton, A., Keegan, B. J., & Parry, K. D. (2023). Understanding sporting social media brand communities, place and social capital: A netnography of football fans. Communication & Sport, 11(2), 313-333.
• Gholamhosseinzadeh, M. S., Chapuis, J. M., & Lehu, J. M. (2021). Tourism netnography: How travel bloggers influence destination image. Tourism Recreation Research, 1-17.
• Gretzel, U. (2017). #travelselfie: a netnographic study of travel identity communicated via Instagram. In S. Carson, & M. Pennings (Eds.), Performing cultural tourism: Communities, tourists and creative practices (pp. 115-127). Routledge.
• Gretzel, U. (2021). Dreaming about travel: A Pinterest netnography. In Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021 (pp. 256-268). Springer International Publishing.
• Ivan, L. (2019). Using netnography to research older adults’ online communities. In B. B. Neves & F. Vetere (Eds.), Ageing and digital technology: Designing and evaluating emerging technologies for older adults (pp.133-150). Springer.
• Janta, H. (2017). The internet as a research tool and e-method: Netnography. In R. Durbarry (Eds.), Research methods for tourism students (pp. 121-134). Routledge.
• Jeacle, I. (2021). Navigating netnography: A guide for the accounting researcher. Financial Accountability & Management, 37(1), 88-101.
• Jeffrey, H. L., Ashraf, H., & Paris, C. M. (2021). Hanging out on Snapchat: disrupting passive covert netnography in tourism research. Tourism Geographies, 23(1-2), 144-161.
• Kavanagh, E., Litchfield, C., & Osborne, J. (2019). Sporting women and social media: Sexualization, misogyny, and gender-based violence in online spaces. International Journal of Sport Communication, 12(4), 552-572.
• Kozinets, R. V. (1998). On netnography: Initial reflections on consumer research investigations of cyberculture. ACR North American Advances.
• Kozinets, R. V. (2002). The field behind the screen: using netnography for marketing research in online communities. Journal of Marketing Research, 39(1), 61-72.
• Kozinets, R. V. (2006). Click to connect: netnography and tribal advertising. Journal of Advertising Research, 46(3), 279-288.
• Kozinets, R. V. (2010a). Netnography. Doing ethnographic research online. Sage.
• Kozinets, R. V. (2010b). Netnography: The marketer’s secret weapon. White Paper, 1-13.
• Kozinets, R. V. (2015). Management netnography: The art and science of online cultural business research. C. Cassell, A. Cunliffe ve G. Grandy, içinde, The Sage Handbook of Qualitative Business and Management Research Methods, Sage.
• Kozinets, R. V. (2015). Netnography: Redefined. Sage.
• Kozinets, R. V. (2019). Netnography for management and business research. C. Cassell, A. L.
• Cunliffe, & G. Grandy içinde, The Sage Handbook of Qualitative Business and Management Research Methods (ss. 384-397). Sage.
• Kozinets, R. V. (2020). E-Tourism research, cultural understanding, and netnography. Z.
• Xiang, M. Fuchs, U. Gretzel, & W. Höpken içinde, Handbook of e-Tourism (s. 1-16). Springer.
• Kozinets, R. V. (2020). Netnography today: A call to evolve, embrace, energize, and electrify. In R. V. Kozinets & R. Gambetti (Eds.), Netnography unlimited: Understanding technoculture using qualitative social media research (pp. 3-23). Routledge.
• Kozinets, R. V., Scaraboto, D., & Parmentier, M. A. (2018). Evolving netnography: How brand auto-netnography, a netnographic sensibility, and more-than-human netnography can transform your research. Journal of Marketing Management, 34(3-4), 231-242.
• Kulavuz-Onal, D., & Vásquez, C. (2013). Reconceptualising fieldwork in a netnography of an online community of English language teachers. Ethnography and Education, 8(2), 224- 238.
• Lizzo, R., & Liechty, T. (2022). The Hogwarts Running Club and sense of community: A netnography of a virtual community. Leisure Sciences, 44(7), 959-976.
• Logan, A. (2015). Netnography: observing and interacting with celebrity in the digital world. Celebrity Studies, 6(3), 378-381.
• Lugosi, P., & Quinton, S. (2018). More-than-human netnography. Journal of Marketing Management, 34(3-4), 287-313.
• MacCarthy, M. (2022). Nethnography, complementing Netnography: A defensible praxis for the online researcher. Current Issues in Tourism, 1-12.
• Maddox, A. (2020). Netnography to Uncover Cryptomarkets. In Netnography Unlimited (pp. 24-43). Routledge.
• Öztürk, M. (2023). Dijital okuryazarlık ve internet reklamcılığı. Literatürk Academia.
• Quinton, S., & Wilson, D. (2016). Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn. Industrial Marketing Management, 54, 15- 24.
• Reid, E., & Duffy, K. (2018). A netnographic sensibility: Developing the netnographic/social listening boundaries. Journal of Marketing Management, 34(3-4), 263-286.
• Riikonen, V., Pesonen, J., & Heinonen, J. (2021). A netnographic study of consumer value in slow travel. In Information and Communication Technologies in Tourism 2021: Proceedings of the ENTER 2021 eTourism Conference, January 19–22, 2021 (pp. 175- 187). Springer International Publishing.
• Sharma, R., Ahuja, V., & Alavi, S. (2018). The future scope of netnography and social network analysis in the field of marketing. Journal of Internet Commerce, 17(1), 26-45.
• Tavakoli, R., & Wijesinghe, S. N. (2019). The evolution of the web and netnography in tourism: A systematic review. Tourism Management Perspectives, 29, 48-55.
• Tavares, C., & Nogueira, M. (2021). Identifying and exploring key drivers of customer engagement on social media: A netnography approach. In Marketing and smart technologies: Proceedings of ICMarkTech 2020 (pp. 507-519). Springer Singapore.
• Tiryaki, S., & Uzun, B. (2023). Fanatic or ultras: Tribune culture in Turkey. Communication & Sport, 0(0), doi: 10.1177/21674795231172657
• Varnalı, K. (2018). Dijital kabilelerin izinde. Mediacat Kitapları.
• Xharavina, N., Kapoulas, A., & Miaoulis Jr, G. (2020). Netnography as a marketing research tool in the fashion industry in Southeast Europe. International Journal of Market Research, 62(4), 499-515.