Üniversitede Hediye Verme Kültürü ve Kurumsal Değerlere Uygun Hediyelik Eşya Tasarımı

Kurum kültür nesnesi, kurumların kültürel özelliklerini barındıran, hediye vermek üzere tasarlanmış eşyadır. Bir üniversitenin hediyeleri, bünyesinde bulunan sanat, tasarım ve teknoloji birikimi aracılığıyla yaratılmış ve üretilmiş kültür nesneleri olabilirken, bu üretim, o üniversitenin kendini ve değerlerini yansıtacak önemli bir araçtır. Bu fikirden yola çıkılarak uygulama temelli araştırma yöntemiyle bir tasarım projesi gerçekleştirmiştir. Bu makalede, projenin araştırma ve tasarım uygulama süreci ve sonuçları paylaşılırken, aynı zamanda şu konular sorgulanmaktadır: Hediye verme eyleminde nesnenin rolü nedir? Gündelik yaşamda, özel hayatımızda hediye vermek kişisel bir eylemken, kurumlarda verilen hediyeler, kurumsal değerleri nasıl yansıtabilir? Bir üniversitenin kurumsal değerlerini ve kültürünü yansıtan nesneler nasıl tasarlanabilir? Tasarlanan bu ürünlerin görünürlüğü nasıl sağlanabilir? Tasarım değeri yüksek ürünlerin kurumsal aidiyet duygusunu pekiştirdiği bilgisiyle yola çıkılan bu projede, üniversitenin öğrenci ve öğretim elemanı çalışmalarını dönüştürerek, yerel üretim yöntemlerinin çağdaş tasarım iş birliği ile sürdürülmesine katkıda bulunarak, üniversitenin hediyelik eşya üretiminde örnek bir model oluşturma amacına ulaşılmıştır.

Anahtar Kelimeler:

Hediye, Kurumsal Hediye, Hediyelik Eşya Tasarımı, Marka, Zanaat ve Tasarım

Gift Giving Culture in University and Designing Gift Objets Through Corporate Values

Corporate cultural objects are designed to be given as gifts, which represent the cultural characteristifs of that particular corporation. While gifts of a university are possibly designed and produced through its collective knowledge of art, design and technology, this production is a remarkable tool projecting values of the university. In this respect, this research is conducted as a design project with the method of practice-based research. In this article, not only the process and outcomes of the project is shared but also, the following issues are questioned: What is the role of the object in gift giving? If gift giving in our daily life is personal, how can corporate gifts reflect its corporational values? How could cultural objects of a university that reflect its institutional culture and values be designed? How could these designed objects become visible? This research is based on the idead that products’ design value reinforces corporate belonging, and aims to create an exemplary model for the production of university gift objects by turning academic studio works into products, contributing to sustainable local production methods through collaboration with contemporary design.

Keywords:

Gift, Corporate Gift, Gift Design, Brand, Craft and Design,

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