THE PROPAGANDA IN ARMENIA OF THE FIVE-YEAR DEVELOPMENT PLANS IMPLEMENTED IN THE SOVIET UNION

The Soviet Union started to carry out its five-year development plans in 1928. At this stage, it was aimed to achieve a great economic development goal within the union, especially in agriculture and industry. The Soviet Union engaged in propaganda activities to include the peoples of the socialist republics within the union in development plans. Armenian Soviet Socialist Republic (ASSR) was one of the socialist republics where propaganda activities for the development plans of the Soviet Union were implemented. At this stage, the Soviet Union tried to encourage Armenian people to work in agriculture and industry within the scope of development plans through propaganda posters. In the study, propaganda activities regarding development plans of the Soviet Union in Armenia are examined in the context of posters and it is aimed to reveal which propaganda messages the Soviet Union used within the scope of its five-year development plans in Armenia. 7 propaganda posters determined by using quota sampling were analyzed in the light of Karl Bühler’s Organon Model (Organon Model) within the scope of the study. This study concludes that the propaganda posters did not include discourses that glorified Communist ideology or Lenin leadership cult; instead, the posters presented discourses emphasizing the importance of work and labor.

SOVYETLER BİRLİĞİ’NDE UYGULANAN BEŞ YILLIK KALKINMA PLANLARININ ERMENİSTAN’DAKİ PROPAGANDASI

Sovyetler Birliği, 1928 yılında beş yıllık kalkınma planlarını uygulamaya başlamıştır. Bu aşamada başta tarım ve sanayi olmak üzere birlik içerisinde büyük bir ekonomik kalkınma hedefinin gerçekleştirilmesi amaçlanmıştır. Sovyetler Birliği yönetimi; birlik içerisindeki sosyalist cumhuriyetlerdeki halkları, kalkınma planlarına dahil etmek için propaganda faaliyetleri yapmıştır. Ermenistan Sovyet Sosyalist Cumhuriyeti (ESSC) de Sovyetler Birliği’nin kalkınma planlarına yönelik propaganda faaliyetlerinin uygulandığı sosyalist cumhuriyetlerden biri olmuştur. Bu aşamada Sovyetler Birliği, hazırlanan propaganda posterleri üzerinden Ermeni halkının kalkınma planları kapsamında tarımda ve sanayide çalışmasını teşvik etmeye çalışmıştır. Çalışmada Sovyetler Birliği’nin Ermenistan’da kalkınma planlarını konu alan propaganda faaliyetleri, posterler özelinde incelenerek, Sovyetler Birliği’nin beş yıllık kalkınma planları kapsamında Ermenistan’da hangi propaganda mesajlarına yer verdiğinin ortaya konulması amaçlanmaktadır. Çalışma kapsamında kota örneklemi kullanılarak belirlenen 7 propaganda posteri, Karl Bühler’in Organon Modeli (Organon Modell) ışığında analiz edilmektedir. Elde edilen bulgularda, propaganda posterlerinde Komünizm ideolojisini veya Lenin liderlik kültünü yücelten söylemlere yer verilmediği, bunun yerine iş ve emeğin önemi vurgulayan söylemlerin posterlere aktarıldığı sonucuna ulaşılmaktadır.

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