USING SOCIAL MEDIA IN THE PRESIDENTIAL ELECTION CAMPAIGN: AN EXAMPLE OF THE "INSTAGRAM”

Social media has been widely used as a political marketing tool in many countries. Political communication is especially concentrated on social networks such as Twitter, Facebook and Instagram. In particular, the Instagram, which is growing rapidly, empowers and creates an enabling environment for political marketing. The use of social media in political marketing in Kyrgyzstan is a new phenomenon, and a few studies have been published around this topic. In this context, main purpose of this study is to assess the usage of “Instagram” as a marketing communication tool in the political campaigns of candidates for the presidential elections in 2021. The primary data were obtained by conducting content analysis of the candidates' posts on the Instagram social network.

Anahtar Kelimeler:

Political Communication, Social Media, Instagram

USING SOCIAL MEDIA IN THE PRESIDENTIAL ELECTION CAMPAIGN: AN EXAMPLE OF THE "INSTAGRAM”

Keywords:

Political Communication, Social Media, Instagram,

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