PROSPECTS AND RISKS OF DEVELOPMENT OF FRANCHIZING IN KYRGYZSTAN IN THE PROCESS OF ACCESSION TO THE CUSTOMS UNION AND EURASIAN ECONOMIC UNION

In this article we consider franchizing as one of innovations in business. Characteristics of franchizing in the centralized market of Kyrgyzstan at the moment, before entry into the Customs union, with use of an assessment of the businessman are analysed. Also at the heart of the conducted research were a number of advantages and problems of franchizing in the domestic market is revealed at the introduction in the Customs union. Had a greater influence to a general characteristic, an assessment and identification of problems. Also for comparison regarded Kazakhstan after the introduction in the Customs union, their change in this regard situation which in turn supported with a number of examples.

Anahtar Kelimeler:

franchizing, franchising companies, franchiser, prospects

PROSPECTS AND RISKS OF DEVELOPMENT OF FRANCHIZING IN KYRGYZSTAN IN THE PROCESS OF ACCESSION TO THE CUSTOMS UNION AND EURASIAN ECONOMIC UNION

Keywords:

franchizing, franchising companies, franchiser, prospects,

PDF

___

Спинелли-мл. Стивен [и др.]. Франчайзинг = Franchising: Pathway to Wealth Creation [Текст] / Спинелли-мл. Стивен, Розенберг Роберт М., Берли Сью. – М.: «Вильямс», 2006. – С. 384.
Ниязалиева, К.Н. Развитие франчайзинговых отношений в предпринимательстве [Текст] / К.Н. Ниязалиева // Вестник КРСУ. – 2011. – Том 11, №5.
Нуркиязова, С. Почему в Бишкеке нет «Макдональдса» и «Старбакса»? [Электронный ресурс].– Режим доступа: http://enot.kg/mag/city/348-pochemu-v-bishkeke-net-makdonaldsa-i-starbaksa
Вестник Союза франчайзинга [Электронный ресурс]. – Режим доступа: http://articlekz.com/article/8719
Мнение эксперта, президента Центрально-Азиатского агентства по франчайзингу Бекнура Кисикова [Электронный ресурс]. – Режим доступа: http://www.buybrand.ru/articles/2044/
Вестник Союза франчайзинга [Электронный ресурс]. – Режим доступа: http://www.slideshare.net/akryvonos/ss-9158162