Öz The age where we live in is so complicated system where the technology became more significance and the time has become a very important factor, but although the elements of a great social and economic systems are not always in harmony with each other. In such an environment, it is very difficult to respond of enterprises with their natural affairs. Therefore, companies and organizations in order to avoid such cases need new measures and actions. But we are interested in how respond the communicational organizations in case of the important crisis and emergency situations of any institution. Methods and concepts of communication strategies with the crisis periods can undergo to some changes. The most important change in crisis period is the ability of communicational organizations to shade into activist units who can directly involve in the decision and implementation. In other words, in regular period communicational organizations carry out in support or service, but in crisis period they become to a handler units. In this paper aimed to determine the role of the media in terms of the communication strategies in crisis periods. Therefore, you will see a review of the study of media. The goal is the proliferation of service concept to all the sectors of public space in the same way. Work will move to a qualitative methodology, based on descriptive analysis will be carried out