Ebru ÇAĞLAYAN-AKAY, Kamalbek KARYMSHAKOV, Raziya ABDİEVA, Gulmira TUTKABAEVA

ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK

This paper aims to investigate factors affecting on choice of bank customers based on questionnaire implemented in Bishkek. Results show that the main factors influencing on customer choice are related with the stability and quality of banking services. Along with this such factors as interest rate of credits, location and number of branches are important factors too.

Anahtar Kelimeler:

banking system, marketing, customer choice

ANALYSIS OF FACTORS AFFECTING CHOICE OF BANK

Keywords:

banking system, marketing, customer choice,

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