HAVAYOLU SEÇİMİNİ ETKİLEYEN KRİTERLER ALTINDA SİVİL HAVACILIK SEKTÖRÜNÜN İNCELENMESİ

Amaç- Bu çalışmanın temel amacı, günümüzde Sivil Havacılık Sektöründe Havayolları arasında büyük rekabet yaşanmaktadır. 11 Eylül 2001 Krizinden sonra ekonomik olarak büyük düşüş yaşayan ve insanların uçağa binme tercihlerinden vazgeçtiği sektörde Düşük Maliyetli Taşımacılık anlayışı ile Sivil Havacılık Sektörü eski gücüne ulaşmıştır. Bu büyüme Düşük Maliyetli Havayollarından Aer Lingus’un başlattığı sistem ile acenteler yok olma noktasına gelmiştir. Aer Lingus’un sistemi ile İnternet üzerinden bilet satışları yoğunlaşmış ve acentelerin da büyük oranda azalması ile bilet fiyatlarında yaşanan düşüş ile sektör büyümesini sürdürmektedir. Bu çalışmada, büyüyen Sivil Havacılık Sektöründe; yolcu memnuniyeti, zamanında kalkış performansı, havayolu seçimini belirleyen unsurlar, havayolu bilet fiyatlarındaki uygulamalar ve internet üzerinden bilet satışı sisteminin nasıl çalıştığı ile Avrupa pazarındaki sistem anlayışı konuları anlatılacak ve yolcular açısından bir değerlendirme sunulacaktır.Yöntem- Bu amaca ulaşmak için, altı bölüm altında havayolu seçimini etyileyen kriterler Avrupa Pazarındaki Sistem Anlayışı Başlığı altında değerlendirilmiştir. Sonuç- Yapılan analizler sonucunda, sivil havacılık sektöründe havayolu seçimini etkileyen yedi farklı konu incelenmiştir. Bu incelemeler neticesinde öncelikli olarak bilet fiyatı, ikincil olarak zamanında kalkış, üçüncü olarak da özellikle kısa mesafe uçuşlarda konfor-hizmet kavramları yolcuların havayolu seçiminde önem arz eden başlıklar olmuşlardır.

Anahtar Kelimeler:

Geleneksel taşımacılık, charter taşımacılık, düşük maliyetli taşımacılık, zamanında kalkış, yolcu memnuniyeti

THE INVESTIGATION OF THE CIVIL AVIATION SECTOR UNDER THE CRITERIA OF AIRLINE SELECTION

Purpose- The main aim of this study is to determine a big competition which is experienced between Airlines in the Civil Aviation Sector these days. After September 11 2001 Crisis, there was a major decline in the Civil Aviation Sector. People gave up travel by aircrafts and in these times a new strategy occured which its name is Low Cost Transportation Strategy, with this strategy the civil aviation sector reached its old power. By this growth agents came to the point of extinction with the strategy of Aer Lingus. Aer Lingus’s system is concentrated with the ticket sales via the Internet. The number of agents and the prices of the tickets have increased by this way the civil aviation sector has continued its growth. In this article in the growing Civil Aviation Sector, an assessment is presented with the concepts of; customer satisfaction, on time performance, factors affect the choice of airlines, applications in airline ticket prices and how the system operates which determine ticket prices over the Internet with the concept of the system in Europe.Methodology- In order to achieve this aim, the criteria affecting the selection of airlines under six chapters have been evaluated under the heading of System in the European Market. Conclusion- As a result of the analysis, seven different issues affecting the choice of airline in the civil aviation sector were examined. As a result of these examinations, ticket price, timely departure on the second hand and comfort-service concepts especially on short-haul flights have become important topics in passenger selection.

Keywords:

Full service transportation, charter transportation, low cost transportation, on-time performance, passenger satisfaction,

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Başlangıç: 2015
Yayıncı: PressAcademia

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