THE USE OF MCKINSEY’S 7S FRAMEWORK AS A STRATEGIC PLANNING AND ECONOMIC ASSESTMENT TOOL IN THE PROCESS OF DIGITAL TRANSFORMATION

Purpose- It is aimed to evaluate the maturity of the business through the transition to digital transformation under McKinsey’s criteria.Methodology- The aim of this study is to make an organizational structure and economic assessment of enterprises in the digital transformation process and to contribute to the literature. In this evaluation, the criteria and sub-criteria of the 7S's framework will be modelled in accordance with the Multi-Criteria-Decision-Making methodology. In this study, McKinsey’s 7S’s dimensions have been clustered with the digital transformation criteria. In this clustering, the weights of the criteria have been determined by using AHP method and the maturity assessment of the business for digital transformation has been reached. In the study, 5 expert managers were asked to evaluate the criteria among themselves. Afterwards, a survey of company employees has been conducted to evaluate the maturity for business. The questions through the survey about the stages they carried out during the company's digital transformation process have been asked to the business employees.Findings- In the model digital transformation criteria were defined for business according to McKinsey’s 7S. The weights of the criteria have been determined during the digital transformation stage in the enterprises. Finally, the maturity of digital transformation of the enterprise has been determined. Conclusion- The study provides a maturity assessment methodology which is an important part of digital transformation process. It is planned to provide benefits both for the practitioners and academics focusing on maturity assesstment in business for the digital transformation.

Keywords:

Digital transformation, maturity assesstment McKinsey’s 7S, ahp,

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