BİLİNÇLİ FARKINDALIĞIN DÜRTÜSELLİK VE DÜRTÜSEL SATIN ALMA DAVRANIŞI AÇISINDAN İNCELENMESİ

Amaç- Bilinçli farkındalık, kişinin hayat felsefesini ve yaşam biçimini “şimdi ve şu ana” odaklamasıyla gerçekleşmektedir. Günümüz literatüründe birçok farklı alanda kendini gösteren bilinçli farkındalık kavramının, kişinin dürtüsellik özelliğini ve kişiyi dürtüsel satın alma davranışına yönelmesini ne derece etkilediği literatürde yeni araştırılmaya başlanan bir konudur. Bu çalışmanın amacı bilinçli farkındalık kavramıyla, dürtüselik ve dürtüsel satın alma davranışı arasındaki ilişkiyi incelemektir. Yöntem- Bu çalışmada bilinçli farkındalık kavramı, dürtüsellik ve dürtüsel satın alma davranışı açısından kavramsal olarak incelenmiştir. Bulgular- Bilinçli farkındalık, dürtüsellik ve dürtüsel satın alma davranışı arasındaki negative ilişki mevcut çalışmalar ışığında ortaya konmuştur. Sonuç- Literatür taraması sonucunda bilinçli farkındalık, dürtüsellik ve dürtüsel satın alma davranışı arasında negatif bir ilişki olduğu belirlenmiş ve gelecek araştırmalar için öneriler sunulmuştur.

Anahtar Kelimeler:

Bilinçli farkındalık, bilinçli tüketim, dürtüsellik, dürtüsel satın alma davranışı

INVESTIGATION OF MINDFULNESS IN TERMS OF IMPULSIVITY AND IMPULSE BUYING BEHAVIOR

Purpose- Mindfulness is realized by focusing one’s life philosophy and lifestyle to “now and present”. The concept of mindfulness, which manifests itself in many different areas, and its effect on person’s impulsivity and his orientation toward impulse buying behavior is a newly researched in the literature. The purpose of this study is to examine the relationship between the concept of mindfulness, impulsivity and impulse buying behaviour. Methodology- In thıs study, the concept of mindfulness is examined conceptually in terms of impulsivity and impulse buying behaviour. Findings- The negative relationship between mindfulness, impulsivity and impulse buying behaviour has been releaved in the light of current studies. Conclusion- As a result of literature review, it was determined that there are a negative relationship between mindfulness, impulsivity and impulse buying behaviour. The suggestions for future research were also presented.

Keywords:

Mindfulness, mindful consumption, impulsivity, impulse buying behavior,

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