AN INTEGRATED SURVEY IN AFFILIATE MARKETING NETWORK

As the Internet plays more colorful role in our everyday lives, the consumer’s shopping habits is changing toward increase in share of online purchase. Along with expansion of the Internet in people’s everyday life the recent years have been featured with growth of online marketing among businesses. Firms have come to understanding that online marketing is a vital element for increasing brand awareness and grab attention of the modern consumers. Moreover, there has been a continuous increase in engagement of the consumer in social media and blogs, which makes them a key marketing channel for the businesses. Businesses currently have to admit the necessity of joining online marketing as a measure to improve their brand awareness and communicate with the target customers. Affiliate marketing functions based on marketing channel and brings less risk comparing with other online marketing channels. As an almost novel phenomenon, online marketing has experiences a continuous growth over the recent years. The present article examines affiliate marketing network, which is an online marketing channel that gives businesses the opportunity to achieve more visibility with relatively low costs. Many popular media including blogs, voucher code sites, and price comparison sites cooperate using affiliate marketing model. Different online marketing challenges are first introduced to give a theoretical background of online marketing in general. Afterward, more detailed analyses of affiliate marketing, as an online marketing channel and the main area of focus of the study is given. Affiliate marketing and all its features from theoretical aspect are discussed in this article, also commissioner and marketing plans in practice, the requirements, and the environment are discussed.

Keywords:

Affiliate marketing network, affiliate program online advertising,

PDF

___

Barbora benediktová , lukas nevosad (2008), Master Thesis , lulea teknik üniversitesi, ISSN: 1653-0187 , mart 2008 PP:30-55
Zeff, R. L., & Aronson. (1999). Advertising on the Internet. 2nd ed. New York: Wiley Computer Publishing , ISBN 0-471-34404PP 230-301 Chaffey, D. (2003). Internet Marketing: Strategy, Implementation and Practice. 2nd ed. New York: Financial Times.
Chatterjee, D.D., Pacini, C., and Sambamurthy, V.(2002) “The Shareholder-Wealth and Trading-Volume Effects of Information Technology Infrastructure Investments,” Journal of Management Information Systems (19:2), Fall 2002, pp 7-42.
Edelman, Benjamin (2013),The design of online advertising markets. In Nir Vulkan, Alvin Roth, and Zvika Neeman, editors, The Handbook of Market Design. Oxford University Press, 2013.
Stefan Schwarz (2011) ,Affiliate Marketing : A case study of Ticket Express GesmBHoticket.com , Master Thises , Modul Vienna University
Ben Edelmen ,Weley Brandly (2014) ,Risk Information and Incentives in Online Affiliate Marketing ,Working paper ,Harward Business School , haziran 2014
United States of America v. Hogan (2010), U.S. District Court for the Northern District of California, CR 10-0495-JF. Pp:6-7
Baker, George P. and Thomas Hubbard (2003), “Make Versus Buy in Trucking: Asset Ownership, Job Design, and Information,” American Economic Review , 93 (3), 551–72.
Blake, Thomas, Chris Nosko, and Steven Tadelis (2013), “Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment,” mimeo, eBay Research Labs.
Lafontaine, Francine and Margaret Slade (2007), “Vertical Integration and Firm Boundaries: The Evidence,” Journal of Economic Literature , 45 (September), 629–685.
Libai, Barak, Eyal Biyalogorsky, and Eitan Gerstner (2003), “Setting Referral Fees in Affiliate Marketing,” Journal of Service Research , Vol 5 ,No 4 (May), 303–315.
Moore, Tyler and Benjamin Edelman (2010), “Measuring the Perpetrators and Funders of Typosquatting,” in Financial Cryptography Lecture Notes in Computer Science , Vol. 6052, RaduSion, ed. Berlin: Springer, 175–91.
Zhu, Yi and Kenneth Wilbur (2011), “Hybrid Advertising Auc-tions,”Marketing Science, 30 (2), PP .249–73.
Adamson, A.P. (2011). Brand Digital. Bratislava: Eastone Books. ISBN 978-80-8109- 192-6
Jurišová V. et al. (2012). Affiliate marketing. In Conference proceedings – International Scientific Conference New Trends in Marketing – Social Responsibility. Trnava: FMK UCM. ISBN 978-80-8105- 438-9
Matúšová, J. (2013). Budovanie a komunikácia značky: Značka v PR a reklame. Trnava: FMK UCM. ISBN 978-80-8105-440-2
Murár, P. (2010). Sociálne médiá ako prostredie marketingovej komunikácie firmy. In Sborník příspěvků: III. mezinárodní vědecké konference doktorandů a mladých vědeckých pracovníků. Karviná: Slezká univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné. ISBN 978-80-7248-620-5
Pizano, V. – Kusá, A. (2012). Typológia slovenských internetových používateľov podľa vnímania nových foriem marketingovej komunikácie. Trnava: FMK UCM. ISBN 978-80-8105-425-9
D.M. Scott. (2010). Nové pravidlá marketingu a PR. Bratislava: Eastone Books. ISBN 978-80-8109-149-0
Dennis L. Duffy (2005), ‘Affiliate Marketing and Its Impact on e-commerce’, Journal of Consumer Marketing, vol. 22, no 3, pp.161 – 163.
Venu Gopal K., Saumendra das., Dr D.vishnu Murthy., (2012)., “EMAIL MARKETING: A PARADIGM SHIFT TO MARKETING” International Journal of Advanced Research in management and Social Sciences , Volume1, no1, July 2012, ISSN: 2278 -6236, pp.101-11

Başlangıç: 2015
Yayıncı: PressAcademia

Arşiv