Tevfik DEMİRÇİFTÇİ, İsmail KIZILIRMAK

Ismail Kızılırmak (Istanbul University)

Strategic Branding in Hospitality: Case of Accor Hotels

Journal of Tourismology

2016-Cilt: 2 - Sayı: 1

50-64

Accor Hotels, Branding, Online Marketing, Online Distribution, Digital Marketing

172 217