Nuriye GÜREŞ, Cevher YÜKSEL, Seda ARSLAN, Menekşe GÜNDOĞDU, Duygu BABAT

The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y's Intention to Buy Tourism Services

The Impact of Electronic Word-of-Mouth Marketing on the Generation-Y's Intention to Buy Tourism Services

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2019-Cilt: 11 - Sayı: 2

905-916

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