Ayşegül ERMEÇ

How Effective Are Social Media Influencers' Recommendations? The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective

How Effective Are Social Media Influencers' Recommendations? The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective

İşletme Araştırmaları Dergisi

2022-Cilt: 14 - Sayı: 1

1077-1095

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