Davut KARAMAN, Ali YILDIZ

The Effect of Social Media Tools’ Effectiveness at the Purchasing Process on Consumer Behavior: Mediating Role of the Generations

The Effect of Social Media Tools’ Effectiveness at the Purchasing Process on Consumer Behavior: Mediating Role of the Generations

İşletme Araştırmaları Dergisi

2022-Cilt: 14 - Sayı: 1

155-168

78 94