Nur ÇAĞLAR ÇETİNKAYA

Effect of Product Color Lightness on Hedonic Food Consumption The Regulatory Role of Hedonic and Extrinsic Value

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Alanya Akademik Bakış

2022-Cilt: 6 - Sayı: 2

2527-2543

product color clarity, hedonic consumption, consumer behavior

product color clarity, hedonic consumption, consumer behavior

2119