Bulut DÜLEK, Zübeyir ÇELİK

PERAKENDECİLİKTE DRONE TABANLI TESLİMAT HİZMETİ İÇİN OLUMLU AĞIZDAN AĞIZA İLETİŞİM NİYETİNİ ETKİLEYEN FAKTÖRLER

FACTORS AFFECTING POSITIVE WORD-OF-MOUTH COMMUNICATION INTENTION FOR DRONE-BASED DELIVERY SERVICE IN RETAILING

Akademik Yaklaşımlar Dergisi

2022-Cilt: 13 - Sayı: 1

40-55

Drone tabanlı teslimat, Algılanan hız, Algılanan güven, Problem farkındalığı, WOM iletişim niyeti

Drone-based delivery, Perceived speed, Perceived trust, Problem awareness, WOM communication intention, Drone-based delivery, Perceived speed, Perceived trust, Problem awareness, WOM communication intention

9128