International Journal of Social Sciences and Education Research
1164-1177
Brand Equity, Overall Brand Equity, Purchase Intention, Structural Equation Modelling
International Journal of Social Sciences and Education Research
Vasileios ZAGKOTAS, İoannis FYKARİS
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Maria MOHAMMAD, Md.nasir IBRAHİM, Mohamad Rusdi MOHD NASİR, Kasran JİDDİN, Mohamad Faisal AHMAD
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Christodoulos Faniopoulos, Ioannis Fykaris
International Journal of Social Sciences and Education Research