Yener Girişken, Tuna Çakar

DETECTING THE EFFECT OF VOICE-OVER IN TV ADS VIA OPTIC BRAIN IMAGING (FNIRS) AND IN-DEPTH INTERVIEW METHODS

DETECTING THE EFFECT OF VOICE-OVER IN TV ADS VIA OPTIC BRAIN IMAGING (FNIRS) AND IN-DEPTH INTERVIEW METHODS

İstanbul Üniversitesi Siyasal Bilgiler Fakültesi Dergisi

2016-Sayı: 55

43-53

Optic Brain Imaging (fNIRS), TV Ad, Voice-over, Consumer Neuroscience

Optic Brain Imaging, TV Ad, Voice-over, Consumer Neuroscience

12964