Metin ARGAN, Hüseyin KÖSE, Caner ÖZGEN, Rüstem DOĞAN

THE SPONSOR OF MY RIVAL TEAM IS MY ENEMY: THE IMPACT OF COMPETITIVE TEAM SPONSORSHIP ON PURCHASING INTENTION

THE SPONSOR OF MY RIVAL TEAM IS MY ENEMY: THE IMPACT OF COMPETITIVE TEAM SPONSORSHIP ON PURCHASING INTENTION

SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi

2020-Cilt: 18 - Sayı: 4

90-99

Nefret, Spornsporluk, Takım kimliği

Schadenfreude, Sponsporship, Team identification

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