Halil ELİBOL, Tülin DURUKAN, İSMAİL GÖKDENİZ, Serhan KESKİN

A COMPARATIVE RESEARCH TO IDENTIFY THE FACTORS THAT AFFECT THE BRANDING IN ELECTRONIC COMMERCE IN VIEW OF THE CUSTOMERS AND THE FIRMS

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

2006-Sayı: 16

263-274

Marka, Elektronik Marka, Elektronik Ticaret

Brands, Electronic Brands, Electronic commerce

3027