Sevda Sahilli Birdir
Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul
Segmentation of Tourist Using Demographic and Travel Characteristics: The Case of Istanbul
International Review of Management and Marketing
2015-Cilt: 5 Sayı: 4
221-229
Segmentation,
Factor Analysis,
K-Means Cluster Analysis,
Multiple Correspondence Analysis,
Tourist profile
96
143