Banu Külter Demirgüneş

Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More

Relative Importance of Perceived Value, Satisfaction and Perceived Risk on Willingness to Pay More

International Review of Management and Marketing

2015-Cilt: 5 Sayı: 4

211-220

Perceived Value, Perceived Risk, Satisfaction, Willingness to Pay More

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