Rabia MANİSA,
Sema SARI
THE ROLE OF PERCEIVED QUALITY, CUSTOMER SATISFACTION AND BRAND PARITY IN DEVELOPING BRAND LOYALTY IN GLOBAL E-COMMERCE SITES
THE ROLE OF PERCEIVED QUALITY, CUSTOMER SATISFACTION AND BRAND PARITY IN DEVELOPING BRAND LOYALTY IN GLOBAL E-COMMERCE SITES
Yönetim ve Ekonomi Araştırmaları Dergisi
2023-Cilt: 21 Sayı: 3
238-252
E-Commerce,
Brand Loyalty,
Perceived Quality,
Brand Parity,
Customer Satisfaction
473
531