Rabia MANİSA, Sema SARI

THE ROLE OF PERCEIVED QUALITY, CUSTOMER SATISFACTION AND BRAND PARITY IN DEVELOPING BRAND LOYALTY IN GLOBAL E-COMMERCE SITES

THE ROLE OF PERCEIVED QUALITY, CUSTOMER SATISFACTION AND BRAND PARITY IN DEVELOPING BRAND LOYALTY IN GLOBAL E-COMMERCE SITES

Yönetim ve Ekonomi Araştırmaları Dergisi

2023-Cilt: 21 Sayı: 3

238-252

E-Commerce, Brand Loyalty, Perceived Quality, Brand Parity, Customer Satisfaction

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