Cüneyd İkbal SARIOĞLU

INVESTIGATION OF THE EFFECT OF THE TREND TOWARDS CONSPICUOUS CONSUMPTION ON BRAND PREFERENCE, MEDIATED BY BRAND SENSE AND BRAND AWARENESS IN THE TURKISH APPAREL SECTOR

INVESTIGATION OF THE EFFECT OF THE TREND TOWARDS CONSPICUOUS CONSUMPTION ON BRAND PREFERENCE, MEDIATED BY BRAND SENSE AND BRAND AWARENESS IN THE TURKISH APPAREL SECTOR

Yönetim ve Ekonomi Araştırmaları Dergisi

2023-Cilt: 21 Sayı: 2

210-230

Apparel Sector, The Tendency to Conspicuous Consumption, Brand Sense, Brand Awareness, Brand Preference.

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