Kemal Cem SÖYLEMEZ

A Woke Approach to User-generated Content: How Product Involvement and Gender Influence What We Post

A Woke Approach to User-generated Content: How Product Involvement and Gender Influence What We Post

Adam Akademi Sosyal Bilimler Dergisi

2023-Cilt: 13 Sayı: 1

177-195

user-generated content, online brand communities, product involvement, gender

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