Yener GİRİŞKEN,
Caner GİRAY,
Eda OCAK
NEURAL CORRELATES OF BEHAVIORAL REACTIONS TO GSM OPERATOR’S WEB SITES FOR SMART PHONES
NEURAL CORRELATES OF BEHAVIORAL REACTIONS TO GSM OPERATOR’S WEB SITES FOR SMART PHONES
Pazarlama ve Pazarlama Araştırmaları Dergisi
2014-Cilt: 7 Sayı: 14
1-20
Neuromarketing,
EEG,
Eye-Tracking,
User Experience,
and Consumer Behavior
7513