Oguz TURKAY, Umit SENGEL, Zeynep YAMAC
Journal of Management Marketing and Logistics
63-81
An empirical study on employer branding in the context of internal marketing
Journal of Management Marketing and Logistics
Aybegum GUNGORDU, E. Burak EKMEKCİOGLU, Tugce SİMSEK
Examination of e-marketing by brand loyalty
Journal of Management Marketing and Logistics
Ahmet H.EROGLU, Adeviye ERDOGAN
Determinants of commercial identities of brandname cities
Journal of Management Marketing and Logistics
A new research approach in marketing: neuromarketing