Ilknur Bilgen, Farzaneh Soleimani Zoghi

A RESEARCH ON THE IMPACT OF EWOM SOURCE CREDIBILITY AND PERSONAL INNOVATIVENESS ON ONLINE SHOPPING INTENTION IN TURKISH CUSTOMERS

A RESEARCH ON THE IMPACT OF EWOM SOURCE CREDIBILITY AND PERSONAL INNOVATIVENESS ON ONLINE SHOPPING INTENTION IN TURKISH CUSTOMERS

Journal of Management Marketing and Logistics

2017-Cilt: 4 - Sayı: 2

143-151

Customer perceived risk, eWOM credibility, personal innovativeness, online shopping intention

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