Ebru SURUCU, Gul DENKTAS SAKAR

SUPPLY CHAIN PERFORMANCE: MEASURING THE IMPACT OF SUPPLY CHAIN ORIENTATION AND BRAND EQUITY

SUPPLY CHAIN PERFORMANCE: MEASURING THE IMPACT OF SUPPLY CHAIN ORIENTATION AND BRAND EQUITY

Journal of Management Marketing and Logistics

2018-Cilt: 5 - Sayı: 1

1-17

Brand equity, brand image, brand trust, supply chain orientation, supply chain performance

6313

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