EVALUATION OF THE INTENTION OF USING PRODUCTS WITH INTERNET OF THINGS WITHIN THE CONTEXT OF TECHNOLOGY ACCEPTANCE MODEL

Purpose- Developments in information technology and digital arena have opened the way for many new applications that will facilitate everyday life. It is important for producers to know the reasons behind acceptance, use and rejection of these new applications. The purpose of this study is to examine the basic factors behind the intention of using products with internet of things technology that are new to our life within the technology acceptance model. Methodology- The Multiple Regression Analysis was employed in this study to test the proposed hypotheses with the questionnaires sampled from 453 individuals living in Düzce/Turkey.Findings- It is seen that there is a strong correlation between attitude and intention among perceived usefulness, ease of use, attitude and intention variables examined in the study. In addition, perceived ease of use is concluded to have positive and significant effects on perceived usefulness and attitudes while the variable of perceived usefulness has the same effect on attitude and intention. Conclusion- The findings of this study not only contribute to theoretical aspects, but also arise practical issues for smart durable goods sellers.

Keywords:

Internet of things, technology acceptance model, attitude intention of use regression analysis, mediator effect,

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