Mehmet SAĞLAM, Mohamed Yassir CHAKNAN

AN EXAMINATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BASED BRAND EQUITY: A STUDY IN MOROCCO

An Examination of the Effect of Social Media Marketing on Customer Based Brand Equity

Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi

2022-Cilt: 9 - Sayı: 1

94-115

Sosyal Medya Pazarlaması, Marka Denkliği, Müşteri Temelli Marka Denkliği

Social media marketing, brand equity, customer-based brand equity dimensions, Social media marketing, brand equity, customer-based brand equity dimensions

4515